Personally I think the we should be concentrating more so on targeting the older generation. More than not have time on their hands, an income & transportation. Its a fact that most people in the pigeon game got into it through a member of their family. By targeting the old'uns a good % of these will have grandchildren, no doubt they'll be introduced to the pigeons at some stage and hopefully a seed will be planted for the future.
I would have glossy brochures printed in the 100.000s and sent out to Dr's, Dentists & Hospitals to be put in their waiting rooms, pay for adverts in gardening mags or whatever. Yes, its going to cost but word of mouth just aint doing the trick. We all know how it could be funded.